In Rubber Identity is het haar van de modellen bedekt met een vintage badmuts: een reliek uit een voorbije tijd met bloemen en noppen. Een tijd waarin vooruitgang en sociale bevrijding botsten met de eisen van geconformeerd gedrag, strenge maatschappelijke normen en traditie. Nu deze mutsen hun haar verbergen, raken de modellen uit hun comfortzone. Ze kijken argwanend, ongelukkig en soms zelfs bozig de camera in. Dat ongemak is er niet voor niets, want haar is door de eeuwen heen een belangrijk symbool geweest. Niet alleen een dankbaar onderwerp voor veranderende mode, maar ook een belangrijke indicator voor politieke, religieuze en sociale bevrijding.
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Artist Statement
Richard Westerhuis | 2017Hair has been a powerful symbol for centuries. Not just a tool for changing fashions and styles, hair has long had connotations with politics, religion, and social liberation. For women, a change of hairstyle can indicate a willful change of identity, or it can be a marker of her emotional state. Unfussed with or covered hair is a sign of modesty, while elaborate updo’s are a sign of class, while short or shorn hair is often a political statement of rejecting her culture’s definition and oppression of femininity. For men, there is an anxiety over hair loss and fading color. Great steps may be taken to prevent or disguise them when they happen because they are not merely signs of aging but tied up in matters of status, capability, and prowess.
So what happens to our identity when hair is not a factor? “Rubber Identity” is a series of portraits where the figure’s hair is hidden by vintage rubber swimming caps, relics from an age where progress and social liberation clashed wildly with conformity, norms, and tradition. The models are unnervingly visibly uncomfortable with the caps, when they are no longer able to affect their own character with their hair. While they are seated in classic portraiture postures, these images feel particularly vulnerable, exposed, and intimate. You get the sense that we are seeing them for exactly who they are, for perhaps the first time, because what does “being yourself” even mean in today’s world filled with artifice and disguise? These portraits investigate what that may mean, how we define our identity, and who we become when those factors are taken away.
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AWARDS Rubber Identity
10 June 2018
Rubber IdentityWinner Life Framer – Faces of Life
Matèria, Rome, Italy26 Feb 2019
Rubber Identity
National Awards Winner 2019Sony World Photography AwardsLondon United Kingdom