Rubber Identity

In Rubber Identity, the models' hair is covered with a vintage bathing cap: a relic from a bygone era with flowers and studs. A time when progress and social liberation clashed with the demands of conformed behavior, strict social norms and tradition. With these hats hiding their hair, the models are moving out of their comfort zone. They look suspiciously, unhappy and sometimes even angrily into the camera. That inconvenience is there for a reason, because hair has been an important symbol throughout the centuries. Not only a rewarding subject for changing fashion, but also an important indicator of political, religious and social liberation.