Colorful People

  • Colorful People, 2018

    Colorful People

    2018

    In the series Colorful People, Richard Westerhuis experiments with colored light in different colors. The color determines the mood of the photo. Blue feels cool and distant. Orange and yellow give a feeling of warmth. The colors immediately evoke emotions in the viewer. Do we automatically link these emotions to the model? Or can we look beyond color? This series was preceded by a long preparation. Colored light behaves differently, according to Westerhuis. He spent a lot of time experimenting with different color filters. After all, the colored light not only affects the model, but also the environment. 

  • Artist Statement

    Richard Westerhuis | 2016

    What influence does color have? Colors evoke certain emotions and feelings in people: from cheerfulness to restlessness, from calm to energy. The associations we have with color are formed by, among other things, our culture (think of our 'orange madness'), experience, personal experience and color perception. Colors can serve as information, for example at a traffic light or the red and blue dot on the tap. In addition, they are used to influence our emotions and behavior. This is put to good use in marketing. In the Colorful People series, Richard Westerhuis experiments with colored light. He uses different colors of light, from blue to pink. The effect of the color of the light is immediately apparent. It determines the mood of the photo. Blue seems cool and distant. Orange and yellow give a feeling of warmth. The colors immediately evoke emotions in the viewer. Do we automatically connect these emotions to the model? Or can we look beyond color? A long preparation preceded this series. Colored light behaves differently, according to Westerhuis. He spent a lot of time experimenting with different color filters. After all, the colored light not only influences the model, but also the environment.

    Researching and experimenting is part of the process for Westerhuis. A part of creating that he enjoys and can fully immerse himself in. He wants to fully master the technique before he starts shooting. So that during the shoot he only has to focus on the shooting, and not on the technique. He keeps raising the bar for himself. Westerhuis is eager to learn, likes to experiment and wants to master different techniques down to the last detail. This way he can actually write (graph) with the light (photo). The word photography is based on the Greek words for light and writing.